January 20, 2003
Your [SERVICE] E-ComTips
Service ID [SID]
Happy New Year [NAME],
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WHAT'S NEW?
On-line sales volume is the new standard by which retail merchants will measure
success. This is a bold statement but, this past season Internet store sales
were up by 20 to 40+% while brick and mortar store sales increased on average
less than 3%.
Retail sales over the Internet are still a small percentage, about 3.2%
of overall retail sales, but at growth rates like we've seen this past season,
it won't take long for the internet store to become a major player on the
retailing stage. In 2002 for instance, on-line sales were 2.4% of overall
retail sales. It took the catalog industry 100 years to reach 3% of overall
retail sales. The Internet did that in 6 years.
33% of shoppers interviewed reported that they did some of their holiday
shopping on-line. This concentration was bested only by discount store
shopping which was reported by 44% of the interviewed shoppers.
The above figures are courtesy of a report, conducted for Shop.org by Boston
Consulting Group Inc. and Forrester Research Inc. with the use of comScore
Networks Inc. data.
This year we will publish E-ComTips once a month on or about the first of
each month. The first series of articles will take a look at the kinds of
products that are likely to result in a successful on-line store for the
small to mid-size Internet merchant. Followers of this newsletter will
know that we believe niche markets offer the best opportunity for the small
merchant. So, we'll take a look at a few.
Give us your feedback. Let us know if you are finding this newsletter
useful and let us know what subjects you would like to see covered. Please
use the Mail Form
at ImagineNation to correspond. Mail to that box is monitored constantly.
If all of this seems a little heavy at times, take a light hearted break at
ShoppingCartAbuse.com
Team....ImagineNation |
E-ComTips
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Using the E-Commerce Internet ...succeeding by choice |
UPCOMMING
In keeping with our policy of telling it
like it is, be that good or bad for our own e-commerce products, the next
article to appear in E-ComTips will discuss the types of Internet product
sales that can be expected to succeed as a business and those that can be
expected to fail. We don't like to turn away business but, when we
think a pure play Internet store can't succeed, we will say so.
The Staff
Team ....ImagineNation
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FURTHER READING:
Don't overlook our LINKS page for information sources.
Did you know you can take credit cards at your store
without a merchant account?
Learn more about
IAMS
ImagineNation Associate Merchant Services
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IAMS account subscribers benefit 6 ways:
1) Taking credit card payment on-line in real time greatly increases store revenue!
2) Customers never leave your storefront to make payment, minimizing abandoned carts.
3) Subscribers manage orders on-line with their individually tailored IAMS console.
4) The award winning PeddleGold storefront is included free with IAMS accounts.
5) Your web site remains as is, where is. No special hosting is required.
6) Your customers get added protection through the ImagineNation satisfaction
guarantee.
IAMS service is a professional way of
accepting credit card payment at your store without the hassle and expense
of maintaining a merchant account and a processing gateway.
Take a look at the advantages of subscribed services.
View a demonstration IAMS order management console.
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Tips 'n Tricks
HTML tags shown here use the caret (^) instead of
braces <> for proper rendering within this newsletter.
Brackets are represented by the curly bracket symbols ({}). |
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This year we will concentrate on tips when using
the webPeddle and PeddleGold storefronts.
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ImagineNation © 1996 - 2002
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Recent Changes
Improvements Upgrades Stories |
New features
This year look for upgrades and new features for the PeddleGold storefront
and the IAMS and BakPak consoles.
The IFMS service is being dropped along with the MyStore3 storefront as a
stand alone software package. The MyStore3 storefront will still be in use
but, only for developing custom applications for our clients.
Team ....ImagineNation
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