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OVERVIEW |
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Once you've made it over the hurdle of getting your store set up and on-line you'll
begin thinking about how to get noticed and build traffic to the store. Some of
the links below to various services and utilities may help. Each of the links will
open in a separate window so you don't lose your place here.
Subscribe to the E-ComTips newsletter
from ImagineNation for substantive, down to earth tips on selecting storefronts,
back office utilities, and credit card processing.
Subscribe to other IT newsletters at FreeTechMail.org
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GENERAL INFORMATION |
Forget the hype and stop chasing the latest Internet fad. If you want your
on-line store to succeed, stick to the basics. These sites will offer information
and down to earth articles of general interest to webmasters.
WebProNews Articles for business professionals.
Online Business Secrets Some good basic "how to" business articles.
Shop.org Quick stats on almost everything about on-line shopping.
Merchant Accounts Top rate articles and information on merchant accounts.
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TRAFFIC BUILDING |
Every store needs traffic to succeed. These links to information about search
engines will have referrals to some free search engine submitting services as well as practical information on how to use titles and meta tags.
SearchEngineWatch about search engines
SearchEngineWorld more about search engines
Search engine Optimization practical information for using titles and meta tags
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VALIDATION |
Make sure your web pages are up to snuff. Invalid HTML can lose customers and
even cause search engines to bypass you.
w3.org page validator
The w3.org standards organization
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ANALYZE |
Improving usability of your Web site is an ongoing process and essential to
success. The best way to improve is to know who your visitors are and what
they are doing. For that you need to analyze the site activity logs.
Mach5 stats analyzer
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IN THE NEWS |
Keep up to date and find out what others are doing with these e-commerce and general news links
E-Commerce Times one of the more comprehensive e-news sites
NewsLinx general Internet news
Internet Retailer good site to keep track of current on-line retail efforts
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ADVERTISING & MARKETING |
This is a broad category and some solutions to traffic building can be expensive.
However, there are some low cost approaches. Look around.
Market reports expensive reports, but some very good articles
Web Site Traffic good practical information and links for increasing site trafic
Internet Retailer good site to keep track of current on-line retail efforts
CRM Customer Relations Management site
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FRAUD PREVENTION |
No one likes to think about credit card fraud, but it happens, especially as your site becomes
more popular and if you are selling a general use product. Besides the alerts and
information built into the ImagineNation back office utilities, you might want to
get more information from some of these links.
Fraud Prevention Network advice and articles onfraud prevention
Gov Identity Network US government identity theft information
Merchant911
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